77% shoppers use AR to preview size, style and colour variations
65% use AR to understand product information
45% find that AR saves them time while making purchase decisions
When it comes to furniture and home items, see-it-in-your-room experiences make shoppers instantly feel more confident with their online purchases.The option to see exactly how a sofa, table or even bathtub will fit their space and match and look with their interiors automatically addresses all consumer buying objections.
On the other hand, virtual try-on experiences
for categories like makeup, eyewear and footwear leave no room for purchase hesitations.After all, seeing how these products will look on your own face and feet respectively, is the ultimate win-win scenario- both for a brand and their consumers.